Start with the decision

Talk it through with the people who'd do the work.

Bring the budget call you can't yet defend: the number you might cut that was quietly working, the spend you can't prove earned its place. We'll help you frame the decision, tell you what evidence we'd look at first, and say plainly whether we're the right people for it. No pitch, and no proposal unless you ask for one.

Work with us

Decision owner
Evidence available
Cost of being wrong

Tangentix / Executive diagnostic

Illustrative framework / no observed outcome

Open evidence record Executive brief / TX-BRIEF-FIT-01

Artifact: Executive brief
Evidence status: Illustrative framework / no observed outcome
Record ID: TX-BRIEF-FIT-01
Record: Diagnostic brief structure / illustrative preview
Decision question: What commercial decision needs enough evidence to move?

01 / Decision to settle

Bring us the one your current reporting can't settle with a straight face.

02 / Evidence available

Business context, existing evidence, known constraints, and the current decision owner.

03 / Evidence gap The minimum credible proof has not yet been framed.

04 / First proof move Name the owner, the comparison, the constraints, and the review rule before we discuss scope.

If the decision, the comparison, and the owner aren't clear, we'd rather fix that than sell you a scope.

Illustrative framework, not a client result. Decision → evidence → gap → first proof

Who this works for

We'd rather tell you no early than bill you for the wrong work.

Strong fit

The decision matters more than the dashboard.

A decision owner can act on the answer.
You can get us enough evidence to challenge the story you're currently telling.
Your team is willing to stop, move money, or redesign something when the evidence says so.

Not yet a fit

There's no decision behind it yet.

The ask is a pile of work with no commercial question behind it.
Platform reporting gets treated as gospel and nobody's allowed to question it.
Nobody has the authority to act on whatever the analysis turns up.

What happens next

You should come off the first call knowing more than when you joined it.

We spend it working out whether there's a decision here actually worth settling, whether the evidence exists to settle it, and what the smallest useful first step would be. You keep whatever we work out, whether or not you ever hire us.

01
The decision on the table
What choice is on the table, who owns it, and what does getting it wrong cost you?
02
What you already have
The data, research, and context in hand, and where the gaps are.
03
Where proof is being assumed
Where attribution, assumptions, or someone's incentives are quietly standing in for evidence.
04
The honest answer on fit
We name a credible first step, or we tell you plainly that this shouldn't go ahead.

Request a fit call

Tell us what you're stuck on.

Whatever you write here gets read by one of us. We'll come back with what we'd want to look at first, and if we're not the right people for it we'll say so, and point you somewhere better if we can.

Bring: The decision you're stuck on, who owns it, and the story your numbers currently tell.
We'll look at: What evidence you already have, what you'd be comparing it against, and what the uncertainty is costing you.
You get back: A straight answer on fit and, if it makes sense, the shape of a first piece of work.

Where should we start?

Pick whichever is closest to what's bothering you. If it turns out to be the wrong door, we'll point you to the right one.

01 GEO & AI visibility AI keeps recommending someone else, and you can't see why. 02 Media intelligence The platforms all claim the same conversions, and the budget call is coming. 03 UX & conversion Everyone has a theory about the drop-off. Nobody has proof. 04 Lifecycle & retention You pay dearly for customers, then watch them quietly slip away.

Your name Work email Company / website Role

What's the decision you're stuck on?

That's everything. No calendar link, no sequence, no one from a sales team following up.