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Decision intelligence / Four commercial layers

Find the growth decision costing you the most.

Tangentix combines quantitative analysis with the GEO Command Center and Media Optimizer. Each route is built around a specific commercial decision in discovery, acquisition, conversion, or retention.

Choose an entry point
TXTangentix decision system
Four commercial layers

One growth system. Four places where evidence changes what the business does next.

Choose the decision closest to the constraint.
  1. 01 / Discovery

    GEO & AI Visibility

    Be the brand AI recommends.

    Signal
    Citation coverage
    Decision
    Where should we build evidence to win AI-led consideration?
    Inspect
  2. 02 / Acquisition

    Media Intelligence

    Fund what creates incremental demand.

    Signal
    Marginal return
    Decision
    Which channels deserve the next dollar - and which do not?
    Inspect
  3. 03 / Conversion

    UX & Conversion

    Turn friction into a ranked growth agenda.

    Signal
    Observed constraint
    Decision
    What should we change first, and what evidence will settle it?
    Inspect
  4. 04 / Retention

    Lifecycle & Retention

    Make every acquired customer worth more.

    Signal
    Value milestone
    Decision
    Which customer moments can compound durable value?
    Inspect
Decision mapDiscovery → Acquisition → Conversion → Retention

Capability router

Start where uncertainty is changing the most expensive decision.

You do not need to diagnose the methodology. Recognize the commercial symptom, identify the decision owner, and choose the evidence package closest to the question.

01
Discovery

GEO & AI Visibility

Be the brand AI recommends.

Use this when

AI answers are shaping consideration, but the business cannot see where it is cited, excluded, or misrepresented.

Accountable buyer

CMO, digital, content, and search leaders accountable for category discovery.

Decision to settleWhere should we build evidence to win AI-led consideration?
Artifact
Product interface
Status
Working product / demonstration dataset
Visibility and citation baseline

Prompt coverage / source authority / competitor inclusion

Start here

AI visibility and citation baseline

Citation baseline and prioritized authority roadmap Review the engagement
02
Acquisition

Media Intelligence

Fund what creates incremental demand.

Use this when

Platform reporting is abundant, but it cannot defend what demand was truly caused or where the next dollar should go.

Accountable buyer

CMO, growth, media, and finance leaders making consequential allocation decisions.

Decision to settleWhich channels deserve the next dollar - and which do not?
Artifact
Research model
Status
Illustrative framework / no observed outcome
Marginal-return allocation model

Incremental contribution / saturation / reallocation

Start here

Media incrementality and capital-efficiency review

Marginal-return allocation record and realized-review rule Review the engagement
03
Conversion

UX & Conversion

Turn friction into a ranked growth agenda.

Use this when

The roadmap is crowded with opinions and isolated tests, while the highest-value friction remains unclear.

Accountable buyer

Digital product, ecommerce, growth, and experimentation leaders.

Decision to settleWhat should we change first, and what evidence will settle it?
Artifact
Research model
Status
Illustrative framework / no observed outcome
Causal-lift interpretation

Observed movement / baseline / uncertainty / decision rule

Start here

Conversion opportunity and evidence review

Ranked opportunity portfolio and test decision briefs Review the engagement
04
Retention

Lifecycle & Retention

Make every acquired customer worth more.

Use this when

Acquisition is expensive, but the business cannot isolate which early behaviors, journeys, or interventions create lasting value.

Accountable buyer

CRM, lifecycle, product, customer, and growth leaders accountable for durable value.

Decision to settleWhich customer moments can compound durable value?
Artifact
Research model
Status
Synthetic model / not client evidence
Cohort value and intervention map

Value milestone / holdout / retained contribution

Start here

Lifecycle value and intervention map

Cohort intervention portfolio and holdout plan Review the engagement
Find an entry by role Optional: connect the mandate you own to its first decision record.

Choose the mandate closest to the pressure you are carrying. The entry context travels into the fit-call request; it does not pre-judge the method.

  1. 01

    CMO / Growth leader

    Make the growth story defensible before the next plan is funded.

    First handoff
    Decision frame and evidence boundary
    Frame the growth decision
  2. 02

    Brand, search & content leader

    Build the evidence that earns recommendation in consequential answers.

    First handoff
    Citation baseline and authority agenda
    Inspect AI discovery
  3. 03

    Media / Finance leader

    Put the next dollar under a rule that can survive review.

    First handoff
    Allocation baseline and capital question
    Inspect allocation
  4. 04

    Digital product / CRO leader

    Turn a disputed customer constraint into a governed experiment.

    First handoff
    Opportunity frame and test decision
    Inspect conversion
  5. 05

    Lifecycle / Analytics leader

    Fund the customer intervention that can change durable value.

    First handoff
    Cohort question and intervention boundary
    Inspect retention

The core engine

Analysis becomes useful when it changes a decision.

Every capability begins by separating observed movement from the effect the business can credibly claim.

How Tangentix keeps score
Illustrative framework / no observed outcome
Open evidence record Research model / TX-METH-CORE-01
Artifact
Research model
Evidence status
Illustrative framework / no observed outcome
Record ID
TX-METH-CORE-01
Record
Earned-effect measurement structure / illustrative units
Decision question
What portion of the observed result can the intervention credibly claim?
Observed result ≠ earned result

Isolate the effect before funding the activity.

Decision rule Fund the activity only against the effect it can credibly claim.

Then define the owner, constraint, and next measurement gate.

Illustrative measurement structure · not a client result
  1. 01Frame

    Define the commercial question, counterfactual, and decision rule.

  2. 02Interrogate

    Reconcile the evidence and test competing explanations.

  3. 03Decide

    Quantify the opportunity, uncertainty, trade-off, and next move.

  4. 04Operate

    Assign the action, owner, measurement plan, and review cadence.

Fit gate

The evidence and the authority to act both need to exist.

Strong fit

A consequential decision has an accountable owner.

  • The answer can change funding, roadmap, or operating behavior.
  • Relevant data, research, tests, or commercial context can be accessed.
  • The team is willing to challenge attribution and test the current story.
  • A decision owner can act when the evidence changes.
Not yet a fit

The request is activity without a decision system.

  • The brief is execution volume with no commercial question.
  • No owner has authority to stop, reallocate, or redesign.
  • Platform reporting must be accepted as the final answer.
  • The organization wants certainty without controlled learning.

Unsure which capability fits? Bring the decision, not a pre-selected solution.

Request a fit call

Capture record
Decision question
Presentation
Claim boundary
High-resolution evidence preview