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Four decisions / one growth system

Find the growth decision costing you the most.

Growth rarely stalls everywhere at once. It stalls in one place. We pair hands-on analysis with two working products, the GEO Command Center and the Media Optimizer, and each path is built around a specific commercial decision in discovery, acquisition, conversion, or retention.

Choose an entry point
TXTangentix growth system
Four decisions

One growth system, four places where the evidence should change what you do next.

Choose the decision closest to the constraint.
  1. 01 / Discovery

    GEO & AI Visibility

    Signal
    Citation coverage
    Inspect
  2. 02 / Acquisition

    Media Intelligence

    Signal
    Marginal return
    Inspect
  3. 03 / Conversion

    UX & Conversion

    Signal
    Where buyers stall
    Inspect
  4. 04 / Retention

    Lifecycle & Retention

    Signal
    Value milestone
    Inspect
Decision mapDiscovery → Acquisition → Conversion → Retention

Where to start

Start where the guesswork is costing you the most.

You don't need to know the method to start. Spot the symptom you recognize, work out who owns that decision, and take the path closest to your question.

01
Discovery

GEO & AI Visibility

Be the brand AI recommends.

Use this when

Buyers are asking AI what to consider, and getting an answer that leaves you out, gets you wrong, or names a competitor instead. You can't see any of it happening.

Who owns it

For the CMO and the content, search, and digital leaders who own category discovery.

The decisionWhere do we build evidence to get recommended by AI?
Artifact
Product interface
Status
Working product / demonstration dataset
Visibility and citation baseline

Prompt coverage / source authority / competitor inclusion

Start here

AI visibility and citation baseline

Where AI cites you now, and a ranked plan to get cited more See how it works
02
Acquisition

Media Intelligence

Pay for the growth you actually caused.

Use this when

You have more platform reports than you can read, and not one of them can tell you what your spend actually caused or where the next dollar belongs.

Who owns it

For the CMO, growth, media, and finance leaders who decide where the budget goes.

The decisionWhich channels deserve the next dollar, and which don't?
Artifact
Research model
Status
Illustrative framework / no observed outcome
Marginal-return allocation model

Incremental contribution / saturation / reallocation

Start here

Media incrementality and budget-efficiency review

A budget plan built on marginal return, with a built-in check on whether it worked See how it works
03
Conversion

UX & Conversion

Fix the friction that's costing you the most sales.

Use this when

Your roadmap is full of strong opinions and one-off tests, and nobody in the room can say which bit of friction is actually costing you the most.

Who owns it

For digital product, ecommerce, growth, and experimentation leaders.

The decisionWhat should we change first, and what evidence will settle it?
Artifact
Research model
Status
Illustrative framework / no observed outcome
Causal-lift interpretation

Observed movement / baseline / uncertainty / decision rule

Start here

Conversion opportunity and evidence review

A ranked list of opportunities and the tests to settle them See how it works
04
Retention

Lifecycle & Retention

Make every acquired customer worth more.

Use this when

You pay a lot to win each customer, then watch a chunk of them drift away without ever knowing which early moment would have kept them.

Who owns it

For CRM, lifecycle, product, and growth leaders who own long-term customer value.

The decisionWhich customer moments actually compound into lasting value?
Artifact
Research model
Status
Synthetic model / not client evidence
Cohort value and intervention map

Value milestone / holdout / retained contribution

Start here

Lifecycle value and intervention map

A shortlist of interventions to test, each with a proper holdout See how it works
Find your starting point by role Optional: find the job you own and where it starts.

Pick whichever is closest to the pressure you're actually under. Your choice travels with your fit-call request so we come prepared. It doesn't lock you into a method.

  1. 01

    CMO / Growth leader

    Make the growth story defensible before the next plan gets funded.

    First handoff
    The decision, framed, with the evidence that settles it
    Frame the growth decision
  2. 02

    Brand, search & content leader

    Build the evidence that gets you recommended in the answers that matter.

    First handoff
    Where AI cites you now, and what to fix
    See AI discovery
  3. 03

    Media / Finance leader

    Put the next dollar under a rule that survives review.

    First handoff
    Your baseline and the budget question to settle
    See allocation
  4. 04

    Digital product / CRO leader

    Turn a disputed friction point into a clean experiment.

    First handoff
    The opportunity, framed, and the test to run
    See conversion
  5. 05

    Lifecycle / Analytics leader

    Fund the customer moment that actually changes value.

    First handoff
    The cohort question and the intervention to test
    See retention

How every engagement works

Analysis becomes useful when it changes a decision.

However different the questions look, every engagement starts the same way: separating what moved from the part you can honestly take credit for. The same four review gates govern everything after that, on every engagement — see how a recommendation gets released

How Tangentix keeps score
Illustrative framework / no observed outcome
Open evidence record Research model / TX-METH-CORE-01
Artifact
Research model
Evidence status
Illustrative framework / no observed outcome
Record ID
TX-METH-CORE-01
Record
Earned-effect measurement structure / illustrative units
Decision question
What portion of the observed result can the intervention credibly claim?
Observed result ≠ earned result

Separate what you caused before you fund more of it.

Decision rule Only fund what you can actually take credit for.

Then put a name against it, agree the constraint, and set a date to check whether it worked.

Illustrative measurement structure · not a client result

Fit gate

The evidence and the authority to act both need to exist.

Not sure which one fits? Don't worry about picking right. Bring us the decision, not a shopping list, and we'll tell you on the call whether there's a question here worth paying to answer.

Work with us

Capture record
Decision question
Presentation
What it doesn't prove
High-resolution evidence preview