Start with the decision

Bring us the budget call you cannot yet defend.

A fit call isn't a pitch. We'll clarify the decision, tell you what evidence we'd look at first, and say whether we're the right partner.

Request a fit call

Decision owner
Evidence available
Cost of being wrong

Tangentix / Executive diagnostic

Illustrative framework / no observed outcome

Open evidence record Executive brief / TX-BRIEF-FIT-01

Artifact: Executive brief
Evidence status: Illustrative framework / no observed outcome
Record ID: TX-BRIEF-FIT-01
Record: Diagnostic brief structure / illustrative preview
Decision question: What commercial decision needs enough evidence to move?

01 / Decision to settle

Bring the decision your current reporting can't settle with confidence.

02 / Evidence available

Business context, existing evidence, known constraints, and the current decision owner.

03 / Evidence gap The minimum credible proof has not yet been framed.

04 / First proof move Name the owner, the comparison, the constraints, and the review rule before we discuss scope.

We only go ahead if the decision, the comparison, and the owner are clear.

Illustrative framework, not a client result. Decision → evidence → gap → first proof

Qualification before proposal

Here's what has to be true before we scope anything.

Strong fit

The decision matters more than the dashboard.

A decision owner can act on the answer.
The business can provide enough evidence to challenge the current story.
The team is willing to stop, reallocate, or redesign when the evidence changes.

Not yet a fit

You just want activity, with no one accountable.

The ask is a pile of work with no commercial question.
Platform reporting is treated as gospel.
No owner has the authority to act on what the analysis finds.

What happens next

A useful first conversation produces a point of view.

We use the call to figure out whether there's a decision worth settling, whether the evidence can support it, and what the smallest useful first step is.

01
Frame the decision
What choice is being made, by whom, and what does getting it wrong cost?
02
Inventory the evidence
What data, research, tests, and context already exist, and what's missing?
03
Pressure-test the story
Where are attribution, assumptions, or internal incentives standing in for proof?
04
Make the fit call
We define a credible first step, or tell you plainly it shouldn't go ahead.

Request a fit call

Give us the context and a way to reach you.

We use the decision context to assess the preparation for the conversation and to get the right person on the call.

Bring: A decision question, its owner, and the current operating story.
We examine: The available evidence, the counterfactual, and the cost of uncertainty.
You receive: A clear fit assessment and, when appropriate, the shape of the first diagnostic.

Where should we start?

Pick the one closest to your problem. We can redirect it if needed.

01 GEO & AI visibility Find where your brand is missing, misrepresented, or uncited in the AI answers that matter. 02 Media intelligence Tell attributed performance apart from the growth you actually caused, and pressure-test your budget. 03 UX & conversion Find the evidence behind the friction and turn it into a ranked experiment plan. 04 Lifecycle & retention Find the interventions most likely to change repeat behavior, retention, and customer value.

Work email Company / website Name Role

What decision needs to be settled?

Submitting saves your request for us to review. It doesn't book time or start an engagement.